Emperia Brand Experiences
Led the UI for 20+ virtual brand experiences across global luxury, retail, hospitality, and art, deployed on AWS and GCP.
The problem
Global luxury, retail, hospitality, and art brands each wanted a virtual storefront that felt hand-built to their identity, not a templated 3D catalogue wearing their logo. Every deployment, whether built from a blank canvas or extended from existing tooling, had to hold up to that bar without slowing down the pace of new brand launches.
Our approach
We split every engagement into two lanes depending on the brief: a fully custom UI built from scratch when a brand needed total creative control, or a build layered on top of Emperia's own Creator Tools platform when the brief could extend existing tooling instead of starting over. Both lanes shared one thing: full ownership of the UI layer, end to end.
What we built
Fully custom UIs from the ground up for Dior, Tommy Hilfiger, Lacoste, Ralph Lauren, Pinko, L'Occitane, Tacha, Bloomingdale's, Lululemon, Saxx, Disney, Deloitte, and Rose Uniacke. Platform-extended builds on top of Creator Tools for Hugo Boss, Giorgio Armani, SkinCeuticals, Walmart, Mandarin Oriental, Raising Cane's, and every image and art gallery experience. Across the full slate: custom games, treasure hunts, background audio systems, video navigation, animated transitions, and product AR views, deployed on AWS for most projects and GCP exclusively for Walmart Realm. The full portfolio is viewable at emperiavr.com/projects.
The outcome
20+ brand experiences shipped under one team's UI ownership, each with its own fully encapsulated feature layer rather than a shared template stretched across clients. Two of these deployments, Walmart Realm and Tommy Hilfiger, are documented as standalone case studies elsewhere in this work section.