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Selected work

Engineering as the difference.Systems where the engineering is the difference.

A selection of engagements across the full lifecycle. Every project below was scoped and built by the same senior team.

Fintech / SaaSTallyMsg
→
No-code SaaS / PlatformCreator Tools
→
AI / Computer VisionAI product placement pipeline
→
AI / EnterpriseAfiniti Mega AI
→
Retail / ERPST Retail ERP
→
AI / EnterpriseEmperia CMS
→
Immersive RetailWalmart Realm
→
Immersive Retail / 3D CommerceEmperia Brand Experiences
→
Marketplace / SaaSDawlati
→
Enterprise / ObservabilityOversight
→
Design Systems / EnterpriseAirokit
→
Immersive RetailBicester Collection
→
Immersive RetailTommy Hilfiger
→
Travel / AIAskEddy
→
Fintech / SaaS0 → Production

TallyMsg

An AI-powered personal finance SaaS built end to end: users log expenses by messaging Telegram or WhatsApp, and the AI parses amount, merchant, and category automatically, with no app to download.

0
apps to download
View case study →
No-code SaaS / Platform0 → Production

Emperia Creator Tools

Architected Emperia Creator Tools end to end, a no-code SaaS platform for deploying interactive 3D virtual spaces, replacing a fully manual, multi-day setup with a JSON-configurable microservices architecture and a live UI editor.

95%
development time saved
View case study →
AI / Computer Vision0 → Production

AI-driven product placement pipeline

A deterministic AI pipeline that places products into 4K virtual retail environments, replacing a 48-hour manual 3D workflow with near-instant generation.

90%
production efficiency gain
View case study →
AI / EnterpriseProduction

Afiniti Mega AI

Application servers for an enterprise-grade AI product, built and maintained on NestJS, PostgreSQL, and Redis, with proactive bug resolution and third-party API integrations.

90%+
unit test coverage
View case study →
Retail / ERP0 → Production

ST Retail Operations & Installment ERP

A centralized Operations & Installment ERP built for a regional motorcycle and electronics retailer, migrating 10,000+ customer accounts from paper ledgers into a cloud-based system that automated collections and multi-branch inventory sync.

40%
improvement in payment recovery
View case study →
AI / Enterprise0 → Production

Emperia UGC CMS Infrastructure

A secure internal operations CMS that automates product ingestion from REST, JSON, CSV, and XML sources, replaces manual 3D approval threads with a 3-step state machine, and unifies virtual environment assets under a single searchable repository.

90%
ingestion efficiency gain
View case study →
Immersive Retail0 → Production

Walmart Realm

A virtual retail environment built for Walmart, with the UI built from scratch, third-party games integrated into the experience, and full deployment ownership.

Zero
critical incidents
View case study →
Immersive Retail / 3D CommerceProduction

Emperia Brand Experiences

Led the UI for 20+ virtual brand experiences across global luxury, retail, hospitality, and art, from fully custom builds to platform-extended deployments on AWS and GCP.

20+
brand experiences shipped
View case study →
Marketplace / SaaS0 → Production

Dawlati

A platform for UAE nationals to hire Emirati professionals across a range of services, a focused, identity-bound alternative to general hiring marketplaces.

99.9%
uptime
View case study →
Enterprise / ObservabilityProduction

Oversight

Engineered Oversight, an enterprise distributed monitoring system at Afiniti, processing high-volume telemetry through async event handling with a load-balanced Node.js backend and a sub-second React dashboard.

Real-time
event processing
View case study →
Design Systems / EnterpriseProduction

Airokit

Architected and led development of Airokit, Afiniti's internal component platform, a fully typed monorepo of 50+ production React components consumed across multiple product teams with zero breaking changes.

50+
reusable components
View case study →
Immersive Retail0 → Production

The Bicester Collection

A responsive virtual shopping experience taken from inception to production, combining a KRPano 3D environment with gamified engagement features and full AWS deployment ownership.

100%
Figma to production
View case study →
Immersive Retail0 → Production

Tommy Hilfiger

A responsive virtual retail experience led solo as the front-end engineer, from Figma designs through to a gamified, fully deployed KRPano-based environment.

Solo
front-end ownership
View case study →
Travel / AI0 → Production

AskEddy

An AI-powered platform for booking activities and attractions across the UAE, built to handle discovery and real-time availability through a single conversational assistant.

View case study →
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DigiMith

From idea to software that runs. A globally distributed senior studio, engineered to scale.

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DigiMith

From idea to software that runs. A globally distributed senior studio, engineered to scale.

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WorkWhat we doApproachTeam
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© 2026 DIGIMITH | A GLOBALLY DISTRIBUTED STUDIOENGINEERED TO SCALE